BottegaVerde Vitamina C social media launch - with Blackball Production

things we considered:

  • A visual composition that, through the appropriate choice of subjects, set design, color palette, graphics and sound design, vehicles the concept of the line: natural superfood active and technological active of performance, enhancing sustainability and naturalness.
  • Narratives that emphasize the objectives by looking for associations between the gestures of the beauty routine and evocative, but never rhetorical images of nature. 
  •  The centrality of the product (pack and content) in constant dialogue with the subject (skin, face, eyes, hands, etc.).

Please note that for privacy and copyright reasons I am not able to show the complete presentation and concept.

Product Launch video

Using Format